By the mid-1970s, BMW's 3.0CS and CSi coupes were losing their appeal. For one thing, the low roof made it difficult for larger customers to enter the car. Some BMW managers wanted to retain the 3.0-coupe platform with design changes that would solve the access problem. However, BMW's executive VP of sales insisted on a new car. That VP was Bob Lutz, the same Bob Lutz who is today making headlines in GM's recovery efforts. Fortunately for BMW lovers, Lutz got his way, and the new coupe was approved
